Retargeting is an online advertising technology that focuses on bringing your website’s bounced visitors back to your website. Using retargeting, your ads will stay in front of your audience even when they’re browsing other sites. While it may seem like an effective B2C branding and sales generation tool on the surface, retargeting adds a lot of value to B2B companies as well. By acting as a lead generation, lead nurturing, and upselling method, retargeting can become a very valuable tactic within your overall marketing strategy. In fact, ReTargeter reports that B2B campaigns actually outperform B2C campaigns across the board.
Read the rest of the post written by ReTargeter’s Samir Soriano on the Blue Bird Strategies blog.
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